Burger King Celebrates Hatred of Pre-Roll Ads…With 64 of Them!

Steve Hall

Dec. 01, 2013
1 min read

Working with Colenso BBDO and Flying Fish, Burger King New Zealand created 64 pre-roll YouTube ads acknowledging that fact people hate pre-roll ads. But they did it with a twist. Each of the 64 videos addresses the very content a person was trying to watch. Nothing like positively turning one of the most hated forms of online advertising into something that’s actually amusing. Via.

Steve Hall

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TRENDING AROUND THE WEB

There are exactly 3 love songs from the 60s that every boomer knows word for word — and psychology says if you can still sing them without looking up the lyrics your long-term memory is outperforming 90% of your generation

Global English Editing

Psychology says if you immediately Google an actor mid-movie because you “know them from something,” your brain is wired with these 7 pattern-seeking traits

Global English Editing

I raised three kids, worked two jobs, and never complained — and now my generation is being told we didn’t do enough

Global English Editing

If you feel invisible at 58 but still have decades of life ahead, psychology says you’re displaying these 7 traits of the in-between generation

Global English Editing

Psychology says if you pretend to text when walking past someone you half-know, you carry these 7 social traits most people share but never admit

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5 behaviors boomers consider courteous but Gen Z finds passive aggressive

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