Bundy Rum is so Australian that it refuses to leave its continent of birth – a really flattering way of saying Bundy’s drinking demo is confined mainly to the rural parts of Down Under.
To spread the word about this curious beverage, Therapy, London put together this ad that plays on the England/Australia rivalry. Apparently England wants Bundy so bad it wants to be Australia. Talk about a kick in the face!
“What a vulgar people,” snarled a nearby native Londoner.
If you’re wondering what that bear is doing at the end of the ad, that’s the Bundy mascot. Yeah, we were pretty confused about that until the PR explained it to us.
