Bundaberg Rum Still Blowing Things Up

  • 1 min read
bundaberg_rum_white_world.jpg

This is, by far, the strangest spirits ad we have ever seen. EVAR. It comes to us from none other than Bundaberg rum, the company that “blew up” an alligator and then apologized for not actually blowing up an alligator.

Created by Leo Burnett Sydney and directed by Tom Kuntz, the commercial mirrors (mocks?) an 80’s music video. In the spot, we see a dweebish twenty something walk into a bar looking for a drink. As he approaches the bar, a bartender in a white tux opens up a door between his crotch and offers up a tour of the Bundaberg world. Over the top is an understatement. The fantastically goofy song was written by Leo Burnett creatives..

Picture of Steve Hall

Steve Hall

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