Bundaberg Rum ‘Blows Up’ Its History

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Bundaberg Rum, the brand that had all kinds of fun blowing up an alligator on a golf course…and then apologizing for it…is out with a new commercial that, well, blows up the true history of how Bundaberg Rum came to be.

Directed by Mike McGuire, the story of Bundaberg Rum having been born out of a surplus of molasses in 1885 shifts over the years, as is the case with many historical retellings, into a story filled with wonder and grandeur. Watch here as the brand has disabled embedding.

Picture of Steve Hall

Steve Hall

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