Building Wraps: The New Outdoor Medium

Steve Hall

Feb. 10, 2003
1 min read

Bold Outdoor Media
MediaLife Story

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Steve Hall

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The toughest generation in modern history isn’t the one that talks about resilience on social media — it’s the boomers who bought houses on single incomes, raised families without parental leave, and rebuilt the economy from the ground up without asking for accommodations

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I followed every rule — worked hard, saved carefully, planned for the future — and when the future arrived, I sat in it and felt robbed of something I couldn’t quite name

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I’m 73 and I woke up at 3 AM last Thursday with a question I couldn’t put back to sleep – not ‘was I successful’ or ‘was I happy’ but something much simpler and much more frightening: was I kind enough, and did the people I love know it while it mattered?

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