Here’s our question regarding the launch of Millennial Media’s Buick Achievers Scholarship Program which plans to reward 1,100 students merit-based scholarships; how many students have ever even heard of Buick? Apart from Oldsmobile, it’s most definitely your grandfather’s car and nothing anyone under 30 would likely be caught dead driving.
Of course, when it comes to scholarships, we can’t imagine a single student giving a crap about where scholarship money comes from as long as it comes. So Buick, it’s all good with us.
