Bugles Are Back And They’re More Fun Than Ever!

Steve Hall

Feb. 01, 2013
1 min read

Remember Bugles? Bugles is that weird, odd shaped snack from General Mills that’s been around since 1966. The snack you used to stick on your fingers like a thimble or nails.

Toronto-based Cossette created a campaign to revitalize the nostalgic brand and make it fun and top of mind again. Playing off this insight it was a novelty snack for many kids, the concept was to advertise Bugles as a game, rather than a snack. And so the snack has become The Game That You Can Eat!

Six quirky web videos take a look at the snack and just how much fin it can be.

YouTube video

YouTube video

YouTube video

YouTube video

YouTube video

YouTube video

Steve Hall

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