Budweiser’s Brotherhood Ad Tops USA Today Super Bowl Ad Meter

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budweiser_clydesdale_sb_13.jpg

Anheuser-Busch took the top spot in the 25th annual USA TODAY Super Bowl Ad Meter for its Baby Clydesdale ad. Panelists gave the ad a score of 7.76 (on a scale of 0 to 10).

In celebration of the 25th anniversary of Ad Meter, USA TODAY expanded the vote to thousands via a password-protected site. More than 7,600 panelists voted on the more than 50 ads that ran during the game.

The top five ads and final ratings are:

Anheuser-Busch – Budweiser Brotherhood – 7.76
Tide – Miracle Stain – 7.75
Ram – Farmer – 7.43
Frito-Lay Doritos – Fashionista Daddy – 7.27
Jeep – Whole Again – 7.20

USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers’ opinions about TV’s most expensive commercials. Ad Meter results have long been the industry-leading tool used to measure public opinion surrounding Super Bowl ads.

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Steve Hall

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