Budweiser Turns NFL Fans into Stars by Proximity

NFL superfan.png

This is the type of campaign that’s always fun to talk about. To give back to the fans and kick off football season in Canada, NFL has teamed up with Budweiser to bring passionate personalities closer to the sport they love.

Ever wish you could be a cheerleader bodyguard for the Dallas Cowboys, or a leap guard for the Packers? Here’s to hoping you win more than a shirt.

Toronto’s Downtown Partners put together the Superfans campaign to ensure just that. One of the TV spots for the effort features Ed Anzalone, a big Jets fan, berating an oblivious neighbor for allegedly talking down about his team of choice.

It and two other Superfan ads now appear during NFL broadcasts in Canada.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Why your first draft is supposed to be bad (and what that means for how you write)

Why your first draft is supposed to be bad (and what that means for how you write)

Global English Editing

7 things naturally curious people do that make others want to keep talking

7 things naturally curious people do that make others want to keep talking

Hack Spirit

7 things quietly confident people never feel the need to prove

7 things quietly confident people never feel the need to prove

Hack Spirit

9 polite things people born in the 1960s and 70s do when they’re a guest in someone’s home

9 polite things people born in the 1960s and 70s do when they’re a guest in someone’s home

Hack Spirit

8 things naturally classy people do that have nothing to do with money

8 things naturally classy people do that have nothing to do with money

Hack Spirit

Why re-reading a book is not a waste of time

Why re-reading a book is not a waste of time

Global English Editing