Just as we thought, the finished product is always better than the boring B-roll. That’s quite evident when you compare the original B-roll of this Dale Earnhardt Jr. Budweiser to a short clip of the finished product. Budweiser is working with MWW Group and the two have released short clips of the ads they plan to run in this year’s Super Bowl. There’s eight in all and you can view them after the jump. Most seem to have promise.
https://video.google.com/videoplay?docid=-3576491449951218095
https://video.google.com/videoplay?docid=3803630952369179565
https://video.google.com/videoplay?docid=-8214627711104489881
https://video.google.com/videoplay?docid=-8039108888147998974
https://video.google.com/videoplay?docid=-3655209733216566641
https://video.google.com/videoplay?docid=-2535817399070796575
https://video.google.com/videoplay?docid=-5421018496059220257
https://video.google.com/videoplay?docid=1827772080060008523
DDB Worldwide, Chicago created all the ads except “Classroom” which was created by Latinworks, Austin and “Just A Game” which was created by Cannonball, St. Louis.
