So here’s a campaign that would never air in America. Why? Because we don’t condone binge drinking and beat-the-clock style happy hour boozefests. But in Ecuador? No problem whatsoever.
Y&R Ecuador developed a campaign called Budclock that resulted in the extension of happy hour by one minute for each Budweiser purchased (using QR codes, of course). In theory, happy hour might never end.
Since its inception on May 12, happy hours have been extended by 6,000 minutes
