Budweiser Clydesdale Dalmatian Spot Wins USA Today Ad Meter Poll

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That bastion of scientific accuracy otherwise known as the USA Today Super Bowl Ad Meter has crowned Budweiser’s Clydesdale Dalmatian commercial the highest scoring ad.

We don’t disagree but are saddened Coke’s It’s Mine beautiful balloon ballet didn’t take top spot. It did, however, place 7th which is pretty good.

Rounding out the top 10 were FedEx’s Pigeons, Bridgestone’s Critters, Doritos Rat (an ad from last year, no less), Bud Light’s Fire Breather, Bud Light’s Wine and Cheese, Diet Pepsi Max’s head-bobbing Nod, Planter’s uni-brow woman (WTF?), Tide to Go and Sobe Life Water’s Naomi Campbell/Dancing Lizards.

That last one was much-maligned as crap. It just goes to show the ad industry has no idea how people will react to its work. Though the poll isn’t wrong when it comes to naming the Doritos music contest spot the worst. Some people likely didn’t even realize that was an ad but rather thought it was part of the show.

Also scoring poorly were Under Armour’s fascist-toned Big E, GMC’s Yukon spot, the White House drug ad, the Salesgenie ads, the CareerBuilder ads (watch out Wieden + Kennedy, you may be getting fired this week), GoDaddy’s idiocy, Ice Breakers’ Carmen Elektra stupidity and, surprisingly, Audi’s Godfather ad.

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Steve Hall

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