Budweiser Choose Name For Super Bowl Clydesdale

Steve Hall

Feb. 01, 2013
1 min read

When Budweiser ran its Clydesdale Super Bowl ad, viewers were asked to submit names for the featured horse. More than 60,000 suggestions were sent through Twitter, Facebook and other channels.

Submitted names included Stevie, Star, Buddy and Spirit but the winning submission was Hope.

Of the selection process, Budweiser Brand Director Lori Shembro said, “Budweiser fans suggested a lot of great names, and it was a tough decision, but we landed on Hope as the perfect name for this friendly, slightly feisty and just perfect Budweiser Clydesdale mare. Many of our fans wanted a name to reflect their optimism and spirit.”

Hope, as the clydesdale is now known, was born January 16. Anomoly created the commercial which ranked number one on this year’s USAToday Super Bowl Ad Meter.

Steve Hall

TRENDING AROUND THE WEB

Quote of the day by Vera Wang: I didn’t design my first dress until I was 40 and everyone said I’d missed my window — but starting late meant I knew exactly who I was designing for

Global English Editing

I’ve been waking up at 4:30 a.m. for eleven years and everyone thinks it’s discipline – but the truth is I’m terrified of what happens if I’m not two hours ahead of everyone else’s expectations

Global English Editing

There’s a specific kind of loneliness that only married people understand. It’s not the absence of a person. It’s the presence of one who used to be curious about you and quietly, without announcement, stopped

Global English Editing

Psychologists explain that adults with no close friends often score unusually high on self-sufficiency scales, not because they don’t need people but because they learned so early to function without support that closeness now registers as operational risk rather than emotional reward

Global English Editing

Psychology says women who spend decades caregiving often struggle to name their own needs — not because they don’t have them, but because they learned so early that stating them made everyone in the room uncomfortable

Global English Editing

Psychology says people who reach their 60s without any major regrets aren’t lucky – they’re the ones who mastered one crucial emotional skill most people never even think about – the ability to let go of the life they thought they were supposed to live and fully embrace the one they actually have

Global English Editing

Budweiser Choose Name For Super Bowl Clydesdale

Steve Hall

RECENT ARTICLES

Lazy people who become highly disciplined often practice these 10 simple habits

People who light up every room they walk into usually display these 8 subtle behaviors

10 little things to start doing now to get ahead of everyone else in 5 years

People who are naturally quiet but highly observant usually display these 8 subtle behaviors

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors

Dad Uses Hot Daughter to Sell Car on eBay

TRENDING AROUND THE WEB

Quote of the day by Vera Wang: I didn’t design my first dress until I was 40 and everyone said I’d missed my window — but starting late meant I knew exactly who I was designing for

Global English Editing

I’ve been waking up at 4:30 a.m. for eleven years and everyone thinks it’s discipline – but the truth is I’m terrified of what happens if I’m not two hours ahead of everyone else’s expectations

Global English Editing

There’s a specific kind of loneliness that only married people understand. It’s not the absence of a person. It’s the presence of one who used to be curious about you and quietly, without announcement, stopped

Global English Editing

Psychologists explain that adults with no close friends often score unusually high on self-sufficiency scales, not because they don’t need people but because they learned so early to function without support that closeness now registers as operational risk rather than emotional reward

Global English Editing

Psychology says women who spend decades caregiving often struggle to name their own needs — not because they don’t have them, but because they learned so early that stating them made everyone in the room uncomfortable

Global English Editing

Global English Editing