When Budweiser ran its Clydesdale Super Bowl ad, viewers were asked to submit names for the featured horse. More than 60,000 suggestions were sent through Twitter, Facebook and other channels.
Submitted names included Stevie, Star, Buddy and Spirit but the winning submission was Hope.
Of the selection process, Budweiser Brand Director Lori Shembro said, “Budweiser fans suggested a lot of great names, and it was a tough decision, but we landed on Hope as the perfect name for this friendly, slightly feisty and just perfect Budweiser Clydesdale mare. Many of our fans wanted a name to reflect their optimism and spirit.”
Hope, as the clydesdale is now known, was born January 16. Anomoly created the commercial which ranked number one on this year’s USAToday Super Bowl Ad Meter.
