Buddy Lee Becomes Guidance Counselor

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Random Culture points out Lee Jeans has given Buddy Lee more to do with the launch of Buddy Lee Guidance Counselor, a microsite where the little guy dispenses career advice, calculates your future salary, give career tests and challenges visitors to explore four potential careers – Judo Instructor, Helicopter Rescue Pilot, Matador and Alaskan Fisherman – via online games. We never got to the part where Lee Jeans are actually promoted but that’s the whole point, isn’t it?

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Steve Hall

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