Recently re-launched viral firm, The Viral Chart, is tracking it’s first viral ad campaign. The ad, developed by Fallon but deemed too gross for television, is part of British Telecom’s “BT Yahoo Anytime” campaign. Eatmail is seeding the campaign. View the spot and you’ll see why it didn’t make it to TV.
One has to wonder, though, why all this seeding and tracking effort is being done for a spot that makes no mention of a brand. Even if this seeding is succesful, the only people who will know who the advertiser is are the people reading advertising news stories like this one. Fallon, how about adding at least a link at the end of this disgusting little thing.
