Browser Address Bar Becomes Ad Space

  • 1 min read
mccann_israel_address_bar_ad.jpg

For their client Cellcom, McCann Erikson Israel invented a new advertising space to promote the brand’s teen-focused First Love website. Cute little love messages – followed by a promotional message for the site – were displayed in the address bar next to the site’s URL. See it in action here.

Picture of Steve Hall

Steve Hall

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