Struggling clothier, Brooks Brothers is launching a new $6 million fall print campaign featuring images of 16 urban landmarks such as the Washington Monument, the Brooklyn Bridge, and the Capital. In front of these images will be classically dressed models in the usual Brooks Brothers garb with taglines such as, “Before there was the Brooklyn Bridge, there was Brooks Brothers.”
Ads will appear in Vanity Fair, Architectural Digest and Departures. Transit posters will be placed throughout New York Grand Central Station and Wall Street subway station. Washington D.C will also receive coverage.
The campaign is handled in-house under the direction of Claudio Del Vecchio who bought the business in November 2001 from British retailer Mark and Spencer.
