Perhaps riffing off the Free Hugs stunt of yore, Italian agency Nimai Digital put together a guerrilla campaign for Bologna, Italy in which a street team offered free Italian kisses to those roaming the streets of London. It was all to call attention to the friendly people of Bologna and to promote an all-expenses paid trip.
Street teams directed Brits to a Facebook page where after liking the page (of course) they could enter their contact info along with several of their social media profiles to be entered to win the trip.
Hey if two Italian girls kissing Brits can up tourism numbers to Bolonga, also known as the capital of machine-formed meat scraps, then we’re calling this campaign a success.
