Beyonce Knowles Bounces Britney
PepsiCo’s Pepsi-Cola Co. has tapped Destiny’s Child singer Beyonce Knowles to be the new face of Pepsi-Cola, replacing another pop star, Britney Spears.
Ms. Knowles will appear in TV, radio, online and point-of-purchase ads, and the company may also sponsor Ms. Knowles’ solo tour in 2003 should she do one, Pepsi said.
It just gets worse and worse for poor Britney. What will the girl do?
More on why this is a bad strategic move for Pepsi.
