British Satellite TV Company Blocks Ads For Customers

  • 1 min read

Satellite TV provider BSkyB has introduced a new set top box that will allow users to screen out ads. This could put a big dent in the ad revenue-supported stations Channel 4, Five and ITV. Because BSkyB garners close to 80 percent of its revenue from subscriptions, they are able to offer this service without losing much, if anything, financially.

While it’s not yet clear how the technology works, the new set top box is said to eliminate the ads completely, not record them on a hard drive for later skipping similar to TiVo. Apparently, the technology allows for users to record just portions of a show, not the entire shows thus the ability to eliminate the ads. We’d love to see Donnie Deutsch in the boxing ring with BSkyB owner Rupert Murdoch on this one if the technology ever finds its way to American set top boxes. We’d pay to watch that.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Psychology says people with below average social skills aren’t less intelligent or less caring — they’re operating with a different processing speed for social information, and these 8 patterns explain why they struggle in ways that have nothing to do with effort or intention

Psychology says people with below average social skills aren’t less intelligent or less caring — they’re operating with a different processing speed for social information, and these 8 patterns explain why they struggle in ways that have nothing to do with effort or intention

Global English Editing
Psychology says people who measure success by inner peace instead of outer accomplishment make fundamentally different life decisions — and they’re almost never the ones seeking validation

Psychology says people who measure success by inner peace instead of outer accomplishment make fundamentally different life decisions — and they’re almost never the ones seeking validation

Global English Editing
I had three close friends in my twenties and by my sixties they were all gone — not dead, just scattered by careers and kids and moves — and I’m sitting here realizing I never learned how to make new ones because I thought the first ones would last forever

I had three close friends in my twenties and by my sixties they were all gone — not dead, just scattered by careers and kids and moves — and I’m sitting here realizing I never learned how to make new ones because I thought the first ones would last forever

Global English Editing
I’m 63 and strangers regularly guess I’m in my early fifties — but the real reason isn’t skincare or genetics, it’s that I stopped performing a version of aging that was making me exhausted and bitter

I’m 63 and strangers regularly guess I’m in my early fifties — but the real reason isn’t skincare or genetics, it’s that I stopped performing a version of aging that was making me exhausted and bitter

Global English Editing
Behavioral scientists found that the generation gap between boomers and millennials isn’t actually about values. It’s about emotional dialect. Both generations care deeply about family, loyalty, and hard work, but they express it in languages so different that love from one side registers as control or indifference on the other

Behavioral scientists found that the generation gap between boomers and millennials isn’t actually about values. It’s about emotional dialect. Both generations care deeply about family, loyalty, and hard work, but they express it in languages so different that love from one side registers as control or indifference on the other

Global English Editing
People who constantly say ‘it’s fine’ when it clearly isn’t aren’t avoiding conflict – they learned early that expressing disappointment meant being called difficult, and silence became the only response that didn’t cost them relationships

People who constantly say ‘it’s fine’ when it clearly isn’t aren’t avoiding conflict – they learned early that expressing disappointment meant being called difficult, and silence became the only response that didn’t cost them relationships

Global English Editing
Load more