British Airways Billboard Promotes Apple

british_airways_apple_billboard.jpg

As flicker user Bahi P comments, in reaction to a British Airways billboard with the headline “Rarely is check-in as quiet as a mouse” accompanied by an image of an Apple mouse, “Rarely is one company’s logo so prominent in another company’s advert.” We’re sure there’s a co-marketing agreement here but the commentary was too good to pass over.

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Steve Hall

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