To convince people of the dangers of skin cancer, UK charity SKCin, with help from Rubber Republic, has launched ComputerTan, a fake company and website that purports to have developed a “revolutionary new way to help keep you looking healthy, young and attractive in the office.”
The gist? ComputerTan makes it possible to get a tan from your computer monitor. Activating the free trial loads a cool, full screen tanning screen which, after a while, delivers the punchline…in the form of disgusting pictures of people with nasty skin cancer legions. Gross.
But, it works. The effort hopes to make people aware of the fact skin cancer kills up to five people each day in the UK. There’s a mobile app and even a line of products supporting the effort.
An infomercial-style video placed on YouTube hopes to lure visitors to the site under the guise ComputerTan is the real thing.
