Branding the Teenage Mind

“If no [one complained], we’d be selling sexy underwear to 8-year-olds and using nude kids to do it. “

That’s the thinking of Alissa Quart, author of ‘Branded: The Buying and Selling of Teenagers’. She claims that advertising has become so pervasive to teens that teenagers now judge each other on the brands they own rather than their looks or popularity.

“It’s not about selling per se,” Ms. Quart said in an interview. “It’s about the extensive and invasive techniques being used.”

I think it’s simply because there are so many media outlets through which to reach the teen audience. Marketers will use them all because if they don’t, their competition will. It’s a viscous circle with no end in sight. [via Ad Age]

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 signs you’re quietly winning in life (even if it doesn’t feel like it)

7 signs you’re quietly winning in life (even if it doesn’t feel like it)

Hack Spirit

People who become less trusting of the world as they age usually display these 8 behaviors

People who become less trusting of the world as they age usually display these 8 behaviors

Global English Editing

5 zodiac signs who stay in unhappy relationships because they fear being alone

5 zodiac signs who stay in unhappy relationships because they fear being alone

Parent From Heart

8 coping mechanisms that seem healthy—but are actually damaging your mental health

8 coping mechanisms that seem healthy—but are actually damaging your mental health

Small Business Bonfire

People who make space for nature in their routine often have these rare qualities

People who make space for nature in their routine often have these rare qualities

Global English Editing

7 subtle signs you chase people far more than they chase you, according to psychology

7 subtle signs you chase people far more than they chase you, according to psychology

Global English Editing