John Keehler of Random Culture points to M&M’s entry into the realm of brand customization. Visiting M&M’s online store, one can select custom M&M colors, add text and have them bagged up for delivery. Of course, there are rules. No objectionable words and phrases. No obscenities and no commercial use. I guess that eliminates Hershey launching a stealth marketing campaign to rebrand all M&M’s as Reese’s Pieces.
