While we’re sure this has been done before though we’re not sure how effective it was since a friend had to point it out to us, Datran Media sponsored the hotel room key cards at the Sheraton Hotel in Chicago during the ad:tech online marketing conference. Every attendee who was staying in the hotel was given a Datran-branded version of the hotel’s room key card.
Whether it was the Pampered Chef conference attendees cackling like hens in the elevator or simply the innocuous nature of a hotel room key, our attention was not drawn to the card. Perhaps it was the design. Perhaps it was our weary, conference-addled brain. We just didn’t notice the card. What we did notice, disturbingly, was our car keys missing from our briefcase upon arrival at Logan Airport in Boston and the hundred dollar cab ride we had to take home while knowing those Massport folks would be collecting $29 for each day we had to wait for our keys to be FedEx’d back to us from Chicago. Who said conferences where uneventful?
