Following the phone-as-fashion theme of LG’s ongoing ad campaign, BrandBuzz has launched a month-long transit campaign in New York City. The campaign includes station domination posters at the 59th and Lexington subway station, bus wraps and taxi tops. The posters contain the headlines, “I Need a Little Black Bag to Go with My New Phone,” and “I Can’t Wait for Him to See Me in This Phone.” Additionally, viral-like posting are part of the campaign with text such as, “You sat next opposite me…On the 6 train around 2PM, Tuesday…wearing a purple hoodie, jeans skirt and an LG slider phone…Let’s talk…Joe…917-575-3669.” The phone number leads to a casual voice mail message by a guy who says, among other things, “if you are the girl I saw, please call me.”
Anytime “real” phone numbers are used in ads, response is pretty much guaranteed because no one really knows who will be on the other end.
Some callers to this number will win LG mobile phone prize packages.
