With the launch of his new company, Brand Networks, ex-Arnold SVP Jamie Tedford plans to unleash a media player powered by tokns monetizes, in a way, interaction across social networks. The model eschews the interuptive video advertising model and rewards people who spread the player by providing them interesting, ad-free content. Brands benefit from the social networking-enabled distribution of the player. Tedford does a much better job explaining the model in this coBRANDiT video. Although, to be honest, we’re still not sure we completely understand it.
