Well, we knew it all along. Maybe our clients didn’t or maybe it was just an excuse not to allocate the right budget to a brand building effort but it is now supported by a recent study: Brand names really do stick in brain
Brand names do matter. Brand names do mean something to consumers. Consumers prefer well known brand names. I mean it’s rather obvious to all of us in the business but here is just one more piece of research that we can slide across the conference table to our brand-averse clients. Maybe, just maybe, they will see the light.
