Brand Name Awareness Ammunition

  • 1 min read

Well, we knew it all along. Maybe our clients didn’t or maybe it was just an excuse not to allocate the right budget to a brand building effort but it is now supported by a recent study: Brand names really do stick in brain

Brand names do matter. Brand names do mean something to consumers. Consumers prefer well known brand names. I mean it’s rather obvious to all of us in the business but here is just one more piece of research that we can slide across the conference table to our brand-averse clients. Maybe, just maybe, they will see the light.

Picture of Steve Hall

Steve Hall

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I’m 65 and I didn’t have a word for what my mother was until I was 43 and a therapist said “narcissistic traits” and the room went quiet — not because the word was shocking but because it was organizing, like someone had handed me a filing system for 40 years of experiences that I’d been storing in a pile on the floor, and the relief of that word was immediately followed by the grief of realizing I’d spent four decades thinking the problem was me

I’m 65 and I didn’t have a word for what my mother was until I was 43 and a therapist said “narcissistic traits” and the room went quiet — not because the word was shocking but because it was organizing, like someone had handed me a filing system for 40 years of experiences that I’d been storing in a pile on the floor, and the relief of that word was immediately followed by the grief of realizing I’d spent four decades thinking the problem was me

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Research suggests people who rarely felt loved as a child and now have nearly zero close friends at 65 aren’t repeating a pattern of rejection — they’re running the only software their childhood installed, which is that closeness is conditional, people leave, and the safest number of people to depend on is none, and that program is still running because nobody taught them how to update it

Research suggests people who rarely felt loved as a child and now have nearly zero close friends at 65 aren’t repeating a pattern of rejection — they’re running the only software their childhood installed, which is that closeness is conditional, people leave, and the safest number of people to depend on is none, and that program is still running because nobody taught them how to update it

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Behavioral scientists found that people who were overly criticized growing up often become less likeable as they get older — not because their personality deteriorates but because the exhaustion of performing acceptability for 50 years eventually exceeds the energy available, and the “difficult” person their family describes is often just someone who finally stopped auditioning for approval that was never going to be granted unconditionally

Behavioral scientists found that people who were overly criticized growing up often become less likeable as they get older — not because their personality deteriorates but because the exhaustion of performing acceptability for 50 years eventually exceeds the energy available, and the “difficult” person their family describes is often just someone who finally stopped auditioning for approval that was never going to be granted unconditionally

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I’m 73 and my husband planned a cruise for our 50th anniversary and by the second evening I was standing on the deck looking at the ocean and crying—not because I was unhappy but because I’d expected to feel something enormous and instead I felt exactly the same as I do in my kitchen, and the realization that geography doesn’t fix the thing that’s wrong when the thing that’s wrong is internal was the most expensive lesson I’ve ever been taught in a bathrobe

I’m 73 and my husband planned a cruise for our 50th anniversary and by the second evening I was standing on the deck looking at the ocean and crying—not because I was unhappy but because I’d expected to feel something enormous and instead I felt exactly the same as I do in my kitchen, and the realization that geography doesn’t fix the thing that’s wrong when the thing that’s wrong is internal was the most expensive lesson I’ve ever been taught in a bathrobe

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Research suggests the simple act of eating a meal without your phone has become one of the most radical things a person can do for their mental health — not because the phone is harmful, but because the meal without it is the only daily occasion most people have left to exist without being reachable

Research suggests the simple act of eating a meal without your phone has become one of the most radical things a person can do for their mental health — not because the phone is harmful, but because the meal without it is the only daily occasion most people have left to exist without being reachable

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The generation that was never allowed to be tired, never allowed to be lost, never allowed to need anything from anyone is now sitting in quiet houses in their late 60s and 70s wondering why a lifetime of being needed by everyone left them feeling known by no one

The generation that was never allowed to be tired, never allowed to be lost, never allowed to need anything from anyone is now sitting in quiet houses in their late 60s and 70s wondering why a lifetime of being needed by everyone left them feeling known by no one

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