Working with social media monitoring company Radian6, Mullen, again, hosted its Brand Bowl, a Twitter-based conversation with the sole purpose of collecting sentiment about Super Bowl commercials. It’s goal is to determine the “most effective brand” to advertise in the game. This year, the top spot goes to Chrysler for its two minute long commercial lauding Detroit and featuring Eminem.
Placing last in the Brand Bowl was Cars.com…which is odd because those spots were actually pretty good. But, as with all these types of surveys, they’re just popularity contest. And popularity contests are not a great indicator of of a commercial that moves the sales needle. That kind of analysis come later. For now, all we have are the popularity contests. Next up, the USAToday Super Bowl Ad Meter.
