Every year, Swiss lingerie brand Triumph debuts a concept bra. Past efforts have included a tourism-themed bra, the Hanshin Tigers Bra which honored the Japanese baseball team and a bra that claimed to help women quit smoking.
This year the brand has introduced the Abenomics bra which is named after Prime Minister Shinzo Abe. The bra is a nod to Abe’s “three arrow” economic plans which aims to hoist Japan out of its present deflationary state by raising inflation 2% each year.
In line with that goal, the bra promises to increase women’s bust sizes by 2% which, you think about it, really isn’t that much. The golden bra — which is really more of a camisole of sorts — sports upward skewing arrows and is worn with a mini skirt with a target.
Of the effort, Triumph spokeswoman Keiko Masuda said, “We hope that, as the Japanese economy grows, we can also help bust sizes to get bigger.” Hitomi Tanaka could use the company.
