Boyish Adolph Hitler Killed by Mercedes in Spec Ad

  • 1 min read
mercedes_adolph_hitler_spec_ad.png

Spec ads are awesome. Why? Because the creators can do what brands wish they could do; create commercial that aren’t bogged down by legal, cultural or moral concerns. In a spec ad, you can just tell it like it is. Or how you’d like it to be. Or how you’d imagine it to be. Which is exactly what three German film students, Tobia Haase, Jan Mettler and Lydia Lohse, did when they created this spec spot for the Mercedes Benz C-Class.

Many have wondered and pondered what the world would be like had Hitler not existed. It’s the stuff of many a movie plot, documentary and science fiction show episodes. BUt we haven’t seen Hitler front and center in many commercials.

In this 80-second clip which has garnered over 730,000 YouTube views since Friday, the Mercedes-Benz, equipped with Collision Prevention Assist, has a mind of its own. While the driverless Mercedes smartly detects children in the middle of an Austrian countryside roadway and stops, the vehicle makes an entirely different decision when a young Adolph Hitler crosses the roadway.

The ad closes with the tagline, “Detects dangers before they come up.”

Predictably, Mercedes is not happy with the spec ad and has forced the students to slap “this is spec work” labels prominently on the video.

While Hitler is certainly a touchy subject, the students report they simply wanted to explore what it would be like if machines had souls and could make human decision. Via.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Psychology says men over 60 are statistically the most likely to have no close friends — not because they’re bad at relationships, but because an entire generation was taught that needing people was the same thing as weakness

Psychology says men over 60 are statistically the most likely to have no close friends — not because they’re bad at relationships, but because an entire generation was taught that needing people was the same thing as weakness

Global English Editing
The loneliest version of retirement isn’t the one where nobody calls. It’s the one where you finally have unlimited time to spend with yourself and realize you never actually became someone you wanted to spend time with.

The loneliest version of retirement isn’t the one where nobody calls. It’s the one where you finally have unlimited time to spend with yourself and realize you never actually became someone you wanted to spend time with.

Global English Editing
I spent my twenties optimising for a life that looked impressive on paper — and it wasn’t until my startup collapsed at 30 that I finally had to ask what I actually wanted

I spent my twenties optimising for a life that looked impressive on paper — and it wasn’t until my startup collapsed at 30 that I finally had to ask what I actually wanted

Global English Editing
Psychology says people who are secretly unhappy don’t complain or withdraw — they become hyper-competent at managing everyone else’s comfort while their own inner life quietly empties out

Psychology says people who are secretly unhappy don’t complain or withdraw — they become hyper-competent at managing everyone else’s comfort while their own inner life quietly empties out

Global English Editing
I’m 73 and Christmas stopped meaning what it used to the year I realized I was the only person at the table who remembered the people whose chairs we’d removed — my parents, my sister, my husband’s brother — and everyone else was celebrating a family they thought was complete while I was sitting inside a version that was already half gone

I’m 73 and Christmas stopped meaning what it used to the year I realized I was the only person at the table who remembered the people whose chairs we’d removed — my parents, my sister, my husband’s brother — and everyone else was celebrating a family they thought was complete while I was sitting inside a version that was already half gone

Global English Editing
My father worked for the same factory for 41 years and when it closed they gave him a clock — and he put it on the mantelpiece and it ticked for the rest of his life like a metronome counting the hours of a man who gave everything to a building that gave him back a device for measuring how much time he had left, and I’ve never been able to look at a retirement gift without hearing that specific cruelty

My father worked for the same factory for 41 years and when it closed they gave him a clock — and he put it on the mantelpiece and it ticked for the rest of his life like a metronome counting the hours of a man who gave everything to a building that gave him back a device for measuring how much time he had left, and I’ve never been able to look at a retirement gift without hearing that specific cruelty

Global English Editing
Load more