After research indicated the lines were a bit blurry among British teenagers in terms of what constitutes rape, the UK’s Home Office – with help from RCKR/Y&R – launched a campaign that asks, “If you could see yourself, would you see rape?”
The ad gives us the scene of a boy forcing himself on a girl. The camera then pulls back to reveal the boy watching himself with the girl. The question is then asked which urges the participant to step back and ask if what he is doing is right.
The goal of the campaign is to get boys to realize just what rape is and to urge girls to say no to unwanted advances.
