There are so many confusing messages emanating from the cover of this Lands’ End catalog, we simply don’t know where to start. First, there’ the very curvaceous back end of women juxtaposed just beneath the title of the catalog, Lands’ End, as if illustrative of some sort of early American west conquest for land but with a tone far removed from that depicted in the Tom Cruise, Nicole Kidman movie Far and Away.
Then, there’s the young boy tugging on the women’s spandex-like skirt with a cute, semi-mischievous look on his face. Is the woman his mother? Is the boy just some random kid grabbing at some random woman’s skin tight, bathing suit-like skirt? Is he just doing what all men eventually do, literally or figuratively, when they grow up? Or is this some art director’s realized wet dream?
Finally, there’s the cheesy copy which reads, “We’ve got you covered. No kidding.” Covered how? With a skirt so tight it’s man-proof? No kidding as in Lands’ End has to somehow remind us clothes do, in fact, cover the body? Or perhaps it’s a message to “boys” of all ages informing them Land’s End has their best interests at heart by offering up back end-covering eye candy so enticing they can’t keep their hands off.
We’ve looked at this cover 50 times and still don’t know who to react. We’re calling our therapist right now for guidance.
