Bouncing Breasts Demonstrate Benefits of Sports Bra

  • 1 min read
shock_ab_bounce.jpg

Adland points to a promotion filled with bouncing breasts that actually serves a purpose rather than to simply titillate. U.K. sport bra company Shock Absorber has created a site where woman can choose her cup size, a level of activity and then see the “activity” her breasts undergo in three side-by-side scenarios: nude, regular bra and sports bra. It’s certainly a convincing argument for buying a sport bra unless you’re the sort of woman that enjoys neck to stomach bouncing action.

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Steve Hall

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