Bottle Openers Take Heads Off to Show How Trains Do It

bottle_opener.jpg

According to CSX Transportation it’s common for co-eds to wander drunkenly onto traintracks in dead of night and die grisly railroad deaths that often involve bright lights, loud noises, metal on flesh and decapitation.

(We’ve also heard this happens to koalas in the wild. Drunk off eucalyptus, they fall off their trees and are often hit by cars. But that’s a digression.)

To get the word out to college students, agency Exit10 of Baltimore distributed wallet-sized bottle openers that portray a man being decapitated when used. We thought this was a silly idea until we actually saw the bottle opener. Now we just feel very uncomfortable. “This is what a train can do to your body,” reads the sober black text against the metal finish.

The sight of it made us rub our necks and put down our requisite Adrants martini. Dude. Talk about a buzzkill.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

There’s a small behavior hiring managers notice in the first 10 seconds that predicts job performance better than any interview question

There’s a small behavior hiring managers notice in the first 10 seconds that predicts job performance better than any interview question

Global English Editing

If you feel genuine happiness when good things happen to others, you have these 7 rare qualities that can’t be taught

If you feel genuine happiness when good things happen to others, you have these 7 rare qualities that can’t be taught

Global English Editing

If you’re doing these 10 things past 60, you’re setting yourself up for a lonely 80

If you’re doing these 10 things past 60, you’re setting yourself up for a lonely 80

Global English Editing

The art of quiet confidence: 8 things self-assured people never do in social situations

The art of quiet confidence: 8 things self-assured people never do in social situations

Global English Editing

Psychology says people who introduce themselves with a firm handshake and eye contact display these 9 qualities that linger long after the conversation ends

Psychology says people who introduce themselves with a firm handshake and eye contact display these 9 qualities that linger long after the conversation ends

Global English Editing

Why dating feels different when you’re open to being a single parent

Why dating feels different when you’re open to being a single parent

Global English Editing