It’s common knowledge most TV commercial for radio stations suck. They’re always filled with washed up D-list celebs or they fall precipitously into car dealership territory so it is with great displeasure we find Bostonians (yes, those people that hate all marketing) complaining about a refreshingly weird television commercial for Boston’s “play everything” Mike 93.7. The ad shows a bunch of office workers grooving to the station’s eclectic playlist while stripping off their clothes in a manner that could be described as anything but offensively salacious.
The ad’s an over the top joke celebrating the station’s very unniche-like approach to programming and yet, Bostonians just can’t seem to laugh at the joke. Nope. They’d rather flood TV stations with complaints forcing the stations to spinelessly move the spot to later time periods so as to protect the cherubic innocence of precious childhood eyes.
To no avail, Mike-FM parent Entercom Communications Director of Marketing Bill Alfano defends the spot saying, “Honestly we tried to do an ad that appealed to our listener, the MIKE listener,” he said. “There’s no violence. There’s no nudity. There’s no sex. It’s supposed to be goofy.” Here that, Boston? It’s supposed to be goofy.
