Boring B-Roll Builds Adumbration For Budweiser Super Bowls Ad

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OK. Now we know why a good commercial needs a talented agency and a capable production house. Otherwise, we’d end up with boring outtakes like this making their way to the screen instead of the finished product. As if to drum up some excitement for one of its upcoming Super Bowl spots, Budweiser has released b-roll footage of a spot that will feature Dale Earnhardt Jr. in what looks like a nod Mel Gibson’s Road Warrior. You can view the footage here but you won’t be missing anything if you wait until game day to see the final product.

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Steve Hall

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