Boring B-Roll Builds Adumbration For Budweiser Super Bowls Ad

bud_earnhardt.jpg

OK. Now we know why a good commercial needs a talented agency and a capable production house. Otherwise, we’d end up with boring outtakes like this making their way to the screen instead of the finished product. As if to drum up some excitement for one of its upcoming Super Bowl spots, Budweiser has released b-roll footage of a spot that will feature Dale Earnhardt Jr. in what looks like a nod Mel Gibson’s Road Warrior. You can view the footage here but you won’t be missing anything if you wait until game day to see the final product.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

The editor’s paradox: why caring too much can ruin your writing

The editor’s paradox: why caring too much can ruin your writing

Global English Editing

What serious readers do differently — and why it makes them better writers

What serious readers do differently — and why it makes them better writers

Global English Editing

Giving feedback on someone’s writing without damaging the relationship

Giving feedback on someone’s writing without damaging the relationship

Global English Editing

7 phrases warm-hearted people use that make others feel instantly at ease

7 phrases warm-hearted people use that make others feel instantly at ease

Hack Spirit

Why the most thoughtful people are often the slowest to give advice

Why the most thoughtful people are often the slowest to give advice

Hack Spirit

Why your first draft is supposed to be bad (and what that means for how you write)

Why your first draft is supposed to be bad (and what that means for how you write)

Global English Editing