Boredom is the Next Pseudo-Disease

  • 1 min read
boredom_hurts.jpg

While trolling our usual palette of sites we were unpleasantly distracted by a Hellraiser-esque video of a girl affixing clothespins to her face. The ad gave us an unpleasant start and after clicking onward we found ourselves at Boredom Hurts, allegedly founded by Colin Padden, first to pin and air the latest (and perhaps most common) reason to pop pills: boredom.

Clicking on a beaker marked “Cure” (very “Eat me” a la Alice in Wonderland) reveals a timer counting down four more days until the latest alternative to Xanax is revealed. Can’t wait to see what genius is behind this campaign. We hope it’s not Vista again.

Adworld: the next Big Pharma? Everybody from Earthlink to P&G is trying to push a diagnosis for a product cocktail.

Update: an Adrants reader reports a “view source” check on the site reveals Ford URLs. Bleh. The boredom connection is apt.

Picture of Steve Hall

Steve Hall

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