Bored, Wealthy and Evil? Have We Got the Distraction for You

swissgerman-phrase-book.jpg

Here’s a campaign that could prove useful if you’re ever in the Netherlands with more money than you deserve, you gold-digging footballers’-wives, you.

For Miljonair Magazine, Kong/Amsterdam launched the 2008 Swiss-German Phrasebook for Footballers’ Wives. A new phrase will be added each day of Euro Cup 2008.

Paris Hilton might find today’s phrase handy. But I plan to use yesterday’s — “Excuse me, I thought this was supposed to be a luxury gym?” — later this afternoon, when all those horrifying children start pouring into the local gym’s rubber mat area. Being a bitch in Dutch strikes me as potentially more satisfying than being a bitch in Queens English. (And by Queens, I mean the one in New York.)

Picture of Steve Hall

Steve Hall

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