How many ways can you market a banana? They’re yellow! They come naturally packaged! They have potassium! They’re great on cereal! And in ice cream sundaes! They have a blue sticker on them! Um, what? Yea. You know the blue sticker that’s on every Chiquita banana? Well, it’s not going to be blue any more. No sir. It’s going out for a consumer-generated makeover.
The brand has launched a contest whereby people can submit sticker designs. Eighteen winners will be chosen and their stickers will grace millions of bananas across the nation.
Chiquita Corporate Marketing Group Leader Judy ChenLeader said, “We created the Chiquita Banana Sticker Design Contest to encourage consumers to interact with the Chiquita brand and make the brand their own. It’s a fun way for consumers to engage with the brand through self-expression.”
It’s not the only way to interact with a banana, Judy, but it’d be rude of us to tarnish this bit of fun with a predictably lame quip.
