When it comes to promoting Coke Light in Brussels, they don’t sign some random pop star to perform canned dance moves, they go out and film real people doing real dance moves and let others create their own dance moves on a website that collects all these dance moves. On the sitem you can watch dance clips or upload your photo onto a random body and create your own dance clip. Predictably. most are amateurishly bad but, then again, people love to see themselves on camera and send them to their friends so I guess this could work.
