Booking.com Celebrates Women Who Love to Vacation Without Their Men

  • 1 min read

Hmm. Celebrating the notion that loving couples don’t truly love absolutely everything about their partners, Booking.com, with help from Wieden + Kennedy, is out with a wacky commercial that celebrates the enjoyment of taking a vacation alone.

The work is based on findings from the brand’s own Solo Travel Report which revealed that 50% of female solo travel enthusiasts are now more likely to holiday alone than they were five years ago, with two thirds (65%) saying they actually feel more confident when taking a trip by themselves.

In the The 30-second ‘Brianless’ we hear the story of Jen, who loves her partner Brian, but doesn’t necessarily love the same type of holiday he does.

‘Brianless’ will air across the UK and US, as well as on Booking.com’s YouTube channel, from today, Monday 28 April, 2014. It will air in Australia and Canada in May.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Psychology says people who educated themselves through curiosity instead of classrooms solve problems in a fundamentally different way that formal education can’t replicate

Psychology says people who educated themselves through curiosity instead of classrooms solve problems in a fundamentally different way that formal education can’t replicate

Global English Editing
Psychology says the boomer men now entering their late 60s and 70s are carrying a specific kind of unhappiness that has almost no cultural language — they were raised to provide, protect and endure, and most of them did all three brilliantly, and the cruelest reward for a lifetime of quiet service is discovering that the role was the entire identity and without it there’s a man underneath who was never introduced to anyone including himself

Psychology says the boomer men now entering their late 60s and 70s are carrying a specific kind of unhappiness that has almost no cultural language — they were raised to provide, protect and endure, and most of them did all three brilliantly, and the cruelest reward for a lifetime of quiet service is discovering that the role was the entire identity and without it there’s a man underneath who was never introduced to anyone including himself

Global English Editing
A psychologist explains why people who’ve found inner peace often seem disengaged or distant to their families — they’re not checked out, they’ve stopped absorbing everyone else’s emotional dysregulation as a personal responsibility to fix

A psychologist explains why people who’ve found inner peace often seem disengaged or distant to their families — they’re not checked out, they’ve stopped absorbing everyone else’s emotional dysregulation as a personal responsibility to fix

Global English Editing
Psychology says people over 60 who still play CDs aren’t resisting technology — they’re protecting a ritual that required intention and commitment and the act of holding an album and choosing it is a ceremony that streaming destroyed by making every song equally weightless and their refusal to let go is a refusal to let music become background noise in a life where too much is already disappearing

Psychology says people over 60 who still play CDs aren’t resisting technology — they’re protecting a ritual that required intention and commitment and the act of holding an album and choosing it is a ceremony that streaming destroyed by making every song equally weightless and their refusal to let go is a refusal to let music become background noise in a life where too much is already disappearing

Global English Editing
I’m 37 and I’ve noticed that whenever there’s a crisis everyone turns to me like I have answers – and the hardest part isn’t solving the problem, it’s that nobody ever asks if I’m okay because they need me to be the steady one and I’ve forgotten how to be anything else

I’m 37 and I’ve noticed that whenever there’s a crisis everyone turns to me like I have answers – and the hardest part isn’t solving the problem, it’s that nobody ever asks if I’m okay because they need me to be the steady one and I’ve forgotten how to be anything else

Global English Editing
I’m 73 and I keep the television on from six in the morning until I fall asleep — not because I’m watching it, but because the sound of other people talking fills the exact shape of the silence my family left when they stopped needing this house, and some mornings a commercial says “good morning” before anyone real does

I’m 73 and I keep the television on from six in the morning until I fall asleep — not because I’m watching it, but because the sound of other people talking fills the exact shape of the silence my family left when they stopped needing this house, and some mornings a commercial says “good morning” before anyone real does

Global English Editing
Load more