Book Ad Acknowledges People’s Intelligence

Steve Hall

Jun. 26, 2005
1 min read

To promote its new book called Countdown to Crisis, Crown Publishers has placed a series of blog ads that contain the usual, gushing quotes from those who love the book but, unusually, they also include quotes from those who hate the book. Rarely do advertisers call attention to the negative aspects of a product or service, choosing to highlight only the positive. While nothing is perfect and everyone knows it, the continual positive-spin, adver-blather most ads spew forth just falls on deaf ears after a while.

People are intelligent and enjoy being treated intelligently. In the case of this book ad, pointing people to a negative review is not necessarily a bad thing. Perhaps after reading the review, a person considering the book might think the reviewer’s opinion simply isn’t relevant to their mindset or book buying consideration set. With people armed with endless sources of information regarding any and all advertised product, hiding or glossing over the truth is pointless. Crown Publishers knows this.

Steve Hall

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Book Ad Acknowledges People’s Intelligence

Steve Hall

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Psychology says the loneliest women aren’t the ones with empty lives — they’re the ones who became so skilled at anticipating and meeting everyone else’s needs that their own stopped being visible, even to themselves

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I’m 66 and I’ve never had what you’d call a best friend — not because I’m cold or unlikeable, but because somewhere along the way I learned that being self-sufficient was safer than letting anyone close enough to disappoint me

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Psychology says men who have stopped loving their partners don’t typically announce it — they become neutral, and neutrality is harder to name, harder to prove, and harder to recover from than cruelty ever is

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Psychology says the apology you owe someone but have never given is taking up more psychological space than you realize — and these 7 behaviors are how your brain compensates for the debt

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Children who were taught that crying meant weakness and that asking for help was a burden often exhibit these 9 traits as adults — and psychology says this is why so many boomers would rather sit in silence than admit they’re struggling

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I hosted Christmas for my entire extended family for twenty-seven years and this year I said I wasn’t doing it anymore and my sister asked ‘Why?’ with genuine confusion – and I realized she’d never once considered that it was work, not joy, and that I might be exhausted

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