To celebrate its tenth anniversary, Belgian gift voucher brand Bongo has launched Bongo Bingo, an online and offline contest that will result in 30 people having the chance to win a trip for two to the Maldives. The thirty people will gain entrance to the Brussels-South train station where 5,000 Bongo Bingo boxes have been affixed to the ceiling. One box contains the gift certificate.
Participants can begin by signing up at Bongo’s website. Sharing the contest through social networks online and buying other gift certificates offline will improve a participants place in the cue to enter the Brussels-South station December 3, the day of the physical portion of this promotion. Liking and following the brand on Facebook and Twitter will further improve a person’s position in the virtual cue.
The campaign, created by Duval Guillaume, is a nice mix of the physical and the virtual, offers the brand increased exposure in social media channels and build revenue and customer base through the purchase to participate element of the campaign.
