No better way to start a revolution than with stickers. Just ask Shepard Fairey. Or in this case, Axe. Observe slap-on improvements on mundane street signage here and here.
The effort was launched by Lowe, Belgium via Ads of the World, so we’re more or less sure somebody’s going to snarl, “Hey, that’s fake.”
In a less subtle effort to demonstrate how completely irresistible the common man could be with a more persuasive spritz, Axe recently also had really hot cops spray and siege at random on the streets of Poland.
Oh, Axe-scented man, let us at him, we can’t resist. Except, oh, that we can.
