After watching this viral promotion for a Dutch newspaper, we are confident in saying this is proof positive there’s no rhyme nor reason for the success of viral campaigns. Several versions of this viral show a man so engrossed in reading his newspaper, he is oblivious to causing pedestrian havoc on the sidewalk and forcing garbage trucks to stop in their tracks. That’s all he does. Oh wait. Now we get it. Just create something so weird that even Boing Boing doesn’t know what it is, but will, of course, link to it, causing the necessary proliferation required of all successful viral endeavors.
