BMW Says Branded Entertainment Too Expensive, Quits

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Blaming the high cost of branded entertainment production and, according to one anonymous BMW exec who blamed German bureaucracy, BMW has ended its use of branded entertainment. BMW, of course, spawned branded entertainment in its current form with its The Hire films. The fact the car maker recently switched entertainment agencies, had its entertainment exec leave and is in the middle of an agency review, surely, contributed to the move.

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Steve Hall

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