BMW Encourages Anticipation for Magic Do-All Something-or-Other

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Web Strategiest
points our noses toward something a-brewing in Germany. We’re not really sure what this thing is as the teaser seeks not to explain but to bewilder and confuse, but with our powerful deductive logic skills we conclude it’s some shape-shifting magic widget that will equip Ultimate Driving Machines with Bluetooth, MP3 players, GPS and possibly the ability to sprout wings, fly and slay enemies with lasers from 100 meters or more.

The promo is appropriately called Anticipation On Approach and the slick German masterminds hope to keep us guessing until mid-January. Although we think we’ll give our brains a rest and stop thinking about it right now. We’re fairly sure that in a year or two whatever fascinating doodad they plan to bless us with will be stock in every new vehicle that slides off the conveyor belt.

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Steve Hall

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