Blyk, a mobile social network that hopes to one day wake up and be cool amongst 16-to-24-year-olds, has launched a “One Stop Shop for advertisers and agencies.”
Don’t be fooled by the name; you won’t find any drag-and-drop ad placement tools. What you will find is a media kit loaded with promises, case studies and, ooh, promises. Such as:
– Over 100,000 UK 16-24s fully opted-in to receive communications on their mobile phones
– 29% average campaign response rate
– £0.53 average price per response
– Insightful reporting
If “insightful reporting” won you over too, well, go get ’em, tiger.
