Blue Light Special Grows a Personality, and He Makes Us Sad

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For ever-struggling K-Mart, Rhinofx created the hopelessly lovable Mr. Blue Light, whose earnest eyes only promise to draw pity and a start of anxiety, the way you feel when in the presence of an imaginary friend whose death is just around the corner. (We have been the crying-shoulder for many broken dreams.)

Our earnest friend will appear in ad spots and stores – and then, we’re sure, disappear into the unregulated chaos of K-Mart just as quickly. He just looks too weak to save the monster that is K-Mart’s suckiness, man.

Picture of Steve Hall

Steve Hall

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